ABSOLUT Vodka recently teamed up with NeochaEDGE (http://EDGE.Neocha.com/ ) and EDGE Creative Collective (ECC) street artists Hurricane and Tin.g to paint up the town (Shanghai, that is) with the brand’s new limited-edition “GLIMMER” bottle. We turned the GLIMMER bottles into illuminated “paint brushes,” and, with some long-exposure photography trickery from ECC shooter Yocky Zhang, we had ourselves some good ol’ light graffiti fun on the streets of Shanghai.

Working with ECC film-maker / videographer Jess Zou, we produced a short video piece documenting the creative process from inception to fruition. Check it out just below. The video is scored with a track titled “Originalism,” an original piece of music we created with one of our favorite local indie electronic musicians, Beijing-based LIman.

Last but not least, remember to “Make The Present Exceptional.”